Challenge
The challenge was finding a distinction perceived as unique and at the same time conveying the message about the industry’s best ”know how”. We wanted to strengthen the image of AD Car Parts and increase awareness.
Solution
With the new concept ”Love every mile” we had the opportunity to describe what makes AD Car Parts unique.
About AD
”At AD we have a simple philosophy: people first. Therefore, both technical knowledge and a deeper understanding of what you require are needed. We are a leader in Europe and therefor you always get quick professional help so that you can love every mile, regardless of car and year model.”
