Brenderup Group

As Brenderup became independent in 2014, the need for communication became more important. The collaboration with us resulted in an international and state-of-the-art web platform. Read more about it below!


The major challenge was to create a solution in a very short time where the manufacturer could streamline the dialogue with its customers and retailers for a variety of brands and markets. The challenge was to quickly create digital presence with PIM systems and e-commerce.

The assignment began with a study where the need was identified in order to create a clear roadmap and plan around the functionality that needed to be secured on the platform.

With this as a basis, it was established that Brenderup’s digital platform Sitecore needed to be upgraded to create an integrated and scalable solution. The opportunity to take on new brands and markets at the same platform was important.


To meet the identified need, a solution was developed where Sitecore was lifted from version 6.5 to version 8. Today Brenderup has a complete solution where you can place orders directly in the integrated system connected to Microsoft Dynamics AX.

International markets’ web platforms are now integrated in an efficient way, and new websites for new markets and remaining brands will be out in the near future, thanks to the scalability and adaptability offered by the solution.

In addition, our business area Application Management has continuously been able to offer platform management to ensure its quality.


Brenderup now has a brand new web platform built on adopted technology with great opportunities to make changes, edit content and expand to other markets and brands.

Just a few weeks after the launch, Brenderup started receiving orders directly from retailers through the website, which allowed staff to focus on other tasks such as support.

About Brenderup Group

Brenderup Group is Scandinavia’s largest trailer supplier and one of Europe’s largest brands of trailers and trucks. The deal includes both sales and rental, and the products are used by millions. Brenderup Group currently has 580 employees. The sales organization is represented in Sweden, Norway, Denmark. Poland, Romania, Germany, France, UK and Italy. The head office is in Malmö and has an annual turnover of about 970 million SEK.

Do you want to know more, or do you need help with a similar solution?

Please leave a message and we will get in touch

    Get in touch!

    Tobias Sandqvist, KAM på Consid i Jönköping

    Tobias Sandqvist

    Key Account Manager Jönköping +4676-854 71 42

    More projects we've helped our customers with

    Efd initiative new website mockup
    6 min read time

    Environment for Development (EfD)

    New website for a global network of research centers that solve the world's most urgent environmental and development challenges.

    Kategorier: Web
    2 min read time

    Coop’s Scan & Pay enables fast self-scanning and check-out

    We helped Coop develop Scan & Play. Consid is now tasked with maintaining and further developing services in the Scan & Pay app.

    Kategorier: App
    2 min read time


    Odinwell has developed a unique and patented optical technology for the development of smart wound care dressings. Consid-owned Paradigm had the opportunity to develop the brand and prepare for this summer's IPO.

    Kategorier: Branding, Communication
    Visions nya app som utvecklats av Consid
    4 min read time


    We helped the union Vision to further develop its app to achieve the goal of becoming more digital for its members.

    Kategorier: App
    Load more
    Business Area

    App Development

    Our Mobility business area helps our customers with scalability throughout the life cycle.

    Business Area

    System Development

    We help our customers with planning and execution to ensure usability, further development and management.

    Business Area

    Marketing & Communications

    Comprehensive services in marketing, user experience & communication. Experts in UX, digital marketing & branding.

    Business Area

    Brand Development & Design

    Experts in brand development through innovation, brand strategy, digital transformation & design.

    Business Area

    Artificial intelligence (AI)

    There is enormous potential in AI technology. Keep your data organized & be creative. No limits how to streamline operations with AI.

    Business Area


    Our business area Interactive helps customers create digital services, experiences and complete solutions.

    Business Area


    We provide one of Sweden's most reputable platforms for digital training and courses.

    Business Area


    Take advantage of cloud services from Microsoft Azure, Amazon Web Services, Google Cloud & local cloud providers.

    Business Area

    Application Management

    Complete solutions for total delivery within support, management, development, project management.

    Business Area

    Modern Workplace

    We create functioning digital workplaces with the employees in focus.

    Business Area

    Digital Transformation

    We help our customers meet their digital challenges with development in strategy, operations & business.

    Business Area


    Automate & streamline your customer relationships by taking advantage of all possibilities of CRM platforms.

    Business Area


    We promote ideas, creativity and trade in our customers' businesses.

    Business Area

    Business Intelligence

    We help our customers make the right business decisions, based on data using the right BI-system.

    Business Area

    Embedded Systems

    We develop Embedded Systems that will take your product to the next level & generate business value.

    Business Area

    Test & Quality Management

    We help our customers test and set requirements for their products.

    Business Area

    Internet of Things

    We increase the connection between people and things.

    Business Area

    Information Security

    We help our customers to grasp and secure the most important asset - the information.