9 out of 10 Swedes think shoes are important, but most people are bad at taking care of them. Take a look at what we did for our costumer Brunngård: Shoe Shame!
9 out of 10 Swedes think shoes are important, but most people are bad at taking care of them or have too little knowledge of how to keep their shoes clean. Especially their sneakers. This is why the brand Shoe Shame from Brunngård was born – with products specially designed to keep your sneakers as new.
Brunngård’s new brand Shoe Shame with products that are specially developed to hold sneakers as new ones would be launched.
How can we reach Shoe Shame’s young target group in a cost-effective way with a communication that feels modern, relevant and credible?
Shoe Shame was launched in the spring of 2018 along with selected influencers, movies, website, advertising and ongoing social media content. The movies are based on the feeling of how a beautiful summer day quickly can turn into a disaster – when the dirty rainbow ruins your sneakers. The concept also includes store display to drive sales in Brunngårds large retailer network.
Do you want to know more, or do you need help with a similar solution?
Please leave a message and we will get in touch
More projects we've helped our customers with
Environment for Development (EfD)
New website for a global network of research centers that solve the world's most urgent environmental and development challenges.
Coop’s Scan & Pay enables fast self-scanning and check-out
We helped Coop develop Scan & Play. Consid is now tasked with maintaining and further developing services in the Scan & Pay app.
Odinwell has developed a unique and patented optical technology for the development of smart wound care dressings. Consid-owned Paradigm had the opportunity to develop the brand and prepare for this summer's IPO.