The challenge
MoA Learning Center is located all over Sweden and offers several different adult educations. These are high-quality educations that most often lead to jobs. But there is competition in the industry, and we only have a short time to reach out with our message to the target group. How do we best convey that an education at MoA is the safest way to make a dream come true?
The solution
If you dream of the best job for you, MoA can help you make your dream come true. “Between dream and reality” became the name of our campaign concept, where we in three short films showed how the step to the dream job is not far away if you choose an education at MoA.
