Abecita

Take an art break

We helped Abecita develop the concept “Take an art break”. A concept that can land in a variety of creative ideas over time, regardless of channel choice.

Background

Abecita Art Museum is no ordinary museum. Here, photography and pop art are of high international class. The museum is located in an old corset factory in Borås. Abecita works continuously with content, but has been lacking creative ideas to make the museum “pop”.

Challenge

Everyone who visit the museum is fascinated and wonder why they have not been there before. Fantastic exhibitions and prominent artists are not enough to attract visitors. It requires more. It’s all about creating additional curiosity about the brand and reaching out to a wider target group.

Solution

At Abecita you should be able to come and just be. Based on that idea, we developed the concept “Take an art break”. A concept that can land in a variety of creative ideas over time, regardless of channel choice. Different people take their kind of art break at Abecita. Lying on your back. Leaning your back against a wall. Drinking coffee. Hugging. Browsing a book. Eating waffles. Listening to music. Objectively: People should want to hang out here. Both the young cool kids and everyone else.

Do you want to know more?

Leave your contact information and we will get back to you!

    http://Helena%20Norberg%20medarbetare%20Consid%20Communication

    Helena Norberg

    Client Manager

    helena.norberg@consid.se +46 70-174 80 13

    An award-winning company

    Consid is one of Sweden’s fastest growing companies offering consulting services within IT, management and digital marketing. The company was founded in 2000 by Peter Hellgren and Henrik Sandell and has close to 1000 employees.

    DI Gasell 2020

    Gasell Company
    9 years in a row

    Superföretag 2020

    Super Company
    8 years in a row

    Karriärföretag 2021

    Career Company
    6 years in a row

    Sveriges bästa arbetsgivare

    Sweden's Best Employer

    Read more about our awards