Care of Sweden were in need of a new graphic profile and a communication update. Our mission was to land a new graphic expression, a brand motion and an ongoing communication that could take Care of Sweden to further success. Read more below!
The challenge was to lift Care of Sweden and the value of their overall offering (in the form of high quality, innovative products, education, support and close collaboration with healthcare) so that they are distinguished from the competitors. The goal was to show how experienced they are as a complete partner and an attractive employer where they work together towards a clear vision.
Whether the target group is Swedish healthcare, lawyers, distributors in the export market or potential employees, the goal was to make people see that Care of Sweden make a difference. Not only by offering high quality products but by improving life for their users.
About Care of Sweden
For over 20 years, Care of Sweden have worked with healthcare to reduce unnecessary suffering and save financial resources. Through their ambitious vision of eliminating pressure ulcers, safe and innovative solutions have been delivered so that healthcare professionals around the world can prevent and treat pressure ulcers.
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