Contura

Myskunskap

Communication and a concept that could bring the international sales force together -We developed the concept “Myskunskap”.

Challenge

Contura needed a renewal of communication and a concept that could bring the international sales force together in terms of content marketing as well as campaigns. Consid Communication stepped in! But how is a stove manufacturer unique in an industry where everyone talks “cozy”? Our solution was to make cozy… science.

Solution

Contura are good at showing off their fireplaces, in text and image. But it’s around the fireplace the magic is created. We developed the concept “Myskundskap”, which is based on Contura sharing her solid knowledge and experiences about “Swedish cozy”. Our goal was for Contura to increasingly contribute with value and knowledge and sell a lifestyle rather than a product.

Result

The word “Myskundskap” has been translated into several languages, and has been met with great commitment by the sales organization. There is now a common platform for content and marketing, which provides opportunities to communicate about everything from scrap cookies to social games. 

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An award-winning company

Consid is one of Sweden’s fastest growing companies offering consulting services within IT, management and digital marketing. The company was founded in 2000 by Peter Hellgren and Henrik Sandell and has close to 1000 employees.

DI Gasell 2020

Gasell Company
9 years in a row

Superföretag 2020

Super Company
8 years in a row

Karriärföretag 2021

Career Company
6 years in a row

Sveriges bästa arbetsgivare

Sweden's Best Employer

Read more about our awards