Make History

When Morakniv was about to relaunch its model with an updated design, Consid Communication created a concept and a launch film – watch it here!

The challenge

Few brands in Sweden have such a strong history as Morakniv does. The Morakniv Classic model, with its red handle, evokes memories in most Swedes. When Morakniv was about to relaunch the model with an updated design, Consid wanted to create a concept and a launch film that conveyed the knife’s strong emotional brand even on a global market.

The solution

Morakniv has created Swedish history since 1891, and when you use a Morakniv you create your own history and memories for life. We took this into account in the concept “Make History”, which was the basis of the movie where we let Morakniv Classic tell us that it’s something more than just a tool. It’s a part of you.

The assignment won the 2020 Publishing Prize in the category Commercial.

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An award-winning company

Consid is one of Sweden’s fastest growing companies offering consulting services within IT, management and digital marketing. The company was founded in 2000 by Peter Hellgren and Henrik Sandell and has close to 1000 employees.

DI Gasell 2020

Gasell Company
9 years in a row

Superföretag 2020

Super Company
8 years in a row

Karriärföretag 2021

Career Company
6 years in a row

Sveriges bästa arbetsgivare

Sweden's Best Employer

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